Sustainable tourism

What is Sustainable Tourism?

Sustainable tourism is the present and future of tourism for those who truly care about the world they live in. It is the opposite of the classic mass tourism that sees millions of people moving every year to the same “touristic destinations” in cities, by the sea, in the mountains or by the lake, often generating harmful overtourism for the environment, the inhabitants, the monuments, and the local services.

Why Choose Sustainable and Responsible Tourism?

Applying sustainable tourism principles makes it possible to maintain a balance between the beauty of sharing one’s “local treasures” with the world and the need to preserve them for future generations, increasing the quality of life for residents and making tourists’ experiences unique and unforgettable. Tourism cannot and should not be synonymous with pollution, disproportionate increases in prices and the cost of living, environmental degradation, nightlife, the pursuit of luxury and comfort at all costs, and loss of identity and traditions. On the contrary, the real tourist is the one who contributes to preserving and supporting the culture and natural and architectural beauties of the places they choose to visit, ensuring that they enjoy their excellence with care and respect.
Global tourism accounts for approximately eight percent of greenhouse gas emissions. This percentage takes into account air transportation as well as other significant environmental and social impacts that are not always advantageous for local communities and their economies. Tourism development organizations are promoting sustainable tourism practices to mitigate the negative effects caused by its increasing impact.

In fact, all forms of tourism have the potential to be sustainable if planned, developed, and managed correctly.